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OPTI / THE JAPAN CHAPTER
CHAPTER 01 00:24Go to next chapter
Japan market entry / Led by OPTI

Your next chapter
is Japan.

Turn market ambition into a coordinated launch.
The people, partners and systems. Led by OPTI.

Discuss your Japan expansionContinue to chapter 02
00:00 / 00:24
Preparing the story…
Japan expertise / Global collaboration

A collaborating firm of Andersen Global.

OPTI connects Japan-based execution with worldwide tax registration, tax filing and litigation support through Andersen Global’s independent member and collaborating firms. Local tax professionals and legal counsel carry out the relevant professional work.

Andersen Global’s founding U.S. member, Andersen Tax LLC, is part of Andersen Group Inc. (NYSE: ANDG).

Explore our global collaboration
The opportunity / Chapter 01

A market worth entering.
A partner to make it happen.

Alex, a fictional overseas business lead, discovers Japan’s consumer and business opportunities. With OPTI, the ambition becomes a coordinated launch: the right qualified specialists, logistics partners and operating data, working to one plan.

OPTI provides Japan market-entry project management and implementation support for game companies, apparel brands, B2C businesses and B2B companies. Explore the support areas or read common market-entry questions.

Read the 24-second story
  1. 00–4s

    Your next chapter is Japan.

    Alex, a fictional overseas business lead, arrives in Tokyo with a carry-on and portfolio.

  2. 04–9s

    An audience for what comes next.

    Alex explores a sophisticated Tokyo shopping district and sees opportunities for overseas brands.

  3. 09–14s

    Bring your ambition to life.

    Alex discusses an apparel sample and gaming controller with Japanese business partners in a creative showroom.

  4. 14–19s

    One partner to lead the launch.

    Alex meets a fictional Japanese OPTI project lead to turn market ambition into a coordinated launch plan.

  5. 19–24s

    Make it happen with OPTI.

    Alex and the project lead review warehouse operations and a shared workflow, illustrating OPTI's coordination role.

Alex, the project lead and the depicted businesses are fictional. This is an illustrative story, not a client testimonial.

“Horizons” by Scott Buckley — released under CC BY 4.0. A 24-second excerpt, edited with fades and a volume adjustment, accompanies this fictional film.

One operating partner

A strong market deserves a launch built to last.

OPTI acts as the market-entry integrator: we lead the plan, coordinate the right specialist firms and build the controls and data layer that turn market potential into a working operation.

See how OPTI works
Why Japan. Why now.

A US$4T+ market. A launch that demands precision.

Japan combines deep B2C and B2B demand, advanced logistics and a nationally connected market with exacting expectations for quality, reliability and service. Its stable, rules-based and secure operating environment creates opportunity. Execution earns trust.

US$4T+Economy / IMF 2026
¥26.1TB2C e-commerce / +5.1%
¥514.4TB2B e-commerce / +10.6%
Top 10Logistics performance / 2023

Sources: IMF WEO; METI FY2024 E-commerce Market Survey; World Bank LPI and WGI; U.S. Department of State.

Four commercial capabilities

More than advice. A launch capability.

Engage OPTI as your Japan-entry project lead, for a defined workstream, or as the team that builds the operating system behind the venture. Qualified providers perform work that requires a licence or specialist production capability.

01Launch Leadership

Give the launch an owner.

Market and competitor research, supplier and customer development, entry strategy, partner selection, operating-model design and launch PMO.

Explore the work
02Tax & Legal

Coordinate the obligations.

Applicable laws and tax obligations reviewed with our professional network, then translated into owners, evidence, decisions and a practical timetable.

Explore the work
03Customs & Logistics

Move from border to customer.

ACP arrangements, licensed customs-broker coordination, product readiness, warehouse partners, bonded transport and fulfilment workflows.

Explore the work
04Local Presence

Build the operating base.

Entity and representative-office setup, ACP and JCT fiscal representation under agreed appointments, local coordination and practical operating systems.

Explore the work
Connected by design

One journey. Fewer handoffs.

OPTI supports your new business and supply-chain changes through regular client reporting. We keep progress, risks and decisions visible, and coordinate headquarters, advisers, customs brokers, warehouses and systems around a shared plan.

  1. 01Map the obligation
  2. 02Design the route
  3. 03Launch the operation
  4. 04Run and improve
Launch profiles

Different businesses. One accountable launch.

Illustrative entry patterns for the programs OPTI can orchestrate with the appropriate specialists and operating partners.

GAMING / DIGITAL

Launch more than a localized build.

Coordinate localization, publishing and distribution partners, contracting, tax and payment workstreams, customer operations and the launch data layer.

E-COMMERCE / AMAZON FBA

Connect the sale to a working operation.

JCT fiscal representation, ACP, customs and warehouse support for Amazon FBA and other sales channels. Coordinate product-specific PSE or PSC readiness with specialists where applicable.

APPAREL / CONSUMER

Make the product market-ready.

Connect Japanese care-label preparation and attachment with product data, customs documentation, warehouse onboarding and fulfilment.

B2B / INDUSTRIAL & SAAS

Build the commercial operating model.

Market research, supplier and customer development, distributor selection, contracting and invoicing workstreams, CRM design and management reporting.

FINE JEWELRY / COMPLEX IMPORTS

Navigate the demands of jewelry imports.

Coordinate bonded transport, specialist appraisals, import documentation, insurance and secure handling for the particular challenges of the jewelry industry.

NEW VENTURE / SYSTEMS

Build for your next requirement.

AI-powered software development and maintenance tailored to your emerging requirements. Connect your team and Japan-side partners through chat, shared records, customs dashboards, product catalogs and AI customer support.

Your next move

Bring us the situation, not a perfect brief.

Tell us what you want to move, sell or build in Japan. We will help identify the workstreams, dependencies and first practical step.

Discuss your Japan expansion